The thing that is probably both, the best product and the best promoted product in the world, comes with a clear simple and obvious product insight: girls don’t like to poop.
Why?
Because it is totally not lady-like. Or to be more precise: To the outside world it does not look lady-like to poop. Of course it actually is.
If you watch the great product video up there you will watch a product spot that ticks every single box in how to promote products in the 21st century. Great story? Check. Great product insight? Check. Interactive? Check. Integrated call to action? Check. Helps to sell stuff? Check. By the way: 13 million other people watched this video as well. Not bad for a commercial on Youtube.
Please do yourself a favour and check out their website poopourri.com (which is wonderful). Check out their over 20 scents. I guess you won’t find it surprising that I would go for Poo-tonium. But that’s a whole different story.
So for now, excuse me. I will have to try out my new Poo-Pourri sample in our agency bathroom…
© Gerald Hensel for davaidavai.com, 2013. |
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Post tags: commercial, Cool, Creativity, FMCG, Funny, Ideas, Insight, Poo Pourri, products, Sampling, video, Viral, We like
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The post Poo-Pourri. The World’s Best Product Promotion. appeared first on davaidavai.com.
